Paid advertising is the fastest way to put a brand in front of the right people, but only when the targeting, creative and budget are working together. Too many campaigns burn spend chasing reach or impressions instead of the metric that actually matters: profitable, repeatable return on ad spend.
I build and manage Meta and TikTok ads campaigns across Facebook, Instagram and TikTok end to end, from audience research and creative testing to landing pages and conversion tracking, so every dollar spent is accountable to a result. Campaigns are reviewed weekly and optimised continuously, not set and forgotten.
Paid Media, End To End
Every layer of a paid campaign covered, from strategy and creative to tracking and reporting.
Campaign Strategy
Funnel-mapped campaigns across awareness, consideration and conversion, built around your actual sales cycle.
Facebook, Instagram and TikTok Ads
Audience research, creative testing and bid strategy for high-conversion Meta and TikTok campaigns.
Retargeting and Lookalikes
Re-engage site visitors and past customers, then reach new people who look like your best buyers.
Ad Creative and Copy
Scroll-stopping ad creative and copy tested across variants to find what converts.
Conversion Tracking
Pixel, event and conversion API setup so every campaign is measured against real revenue, not vanity clicks.
Performance Reporting
Transparent weekly and monthly reporting on spend, ROAS and cost per acquisition.
How I Work With Clients
A simple, transparent way of working together so you always know what is happening and what comes next.
Audit
Review past campaigns, spend and account structure for quick wins.
Campaign Setup
Build targeting, creative and tracking before any spend goes live.
Launch and Optimise
Launch campaigns and optimise against real performance data.
Report and Scale
Share clear reporting and scale whatever's converting.
Ad Spend That Shows Its Work
How the targeting, creative and reporting actually come together.
Works Across Every Platform
Meta campaigns across Facebook and Instagram, built, tested and tracked from one connected strategy and budget.
Meta Ads Manager
Google Analytics
Canva
ClaudeAudiences, Wherever They Convert
Meta campaigns run for brands in the USA, UK, France, Romania and Sri Lanka, from one targeting and budget strategy.
- USA
- United Kingdom
- Paris
- Romania
- Sri Lanka
Results You Can See
Typical outcomes across active paid campaigns, tracked and reported openly, no vanity metrics.
Plan Your Paid Ads Budget
Drag the budget and switch Facebook and Instagram placements on or off to see how spend could split and what it might return.
Illustrative estimate from typical Meta costs and conversion rates. I model your real numbers on a free strategy call.
What This Covers
Every platform, targeting method and metric paid advertising covers, from strategy to scale.
Paid Work In The Wild
A selection of brands where paid campaigns drove measurable, trackable growth.
View All Projects
Frequently Asked Questions
Budget depends on goals and competition, but I'll recommend a realistic starting budget and scale spend once campaigns are proven profitable.
Meta, meaning Facebook and Instagram, across feeds, Stories and Reels placements, set up around where your customers actually convert.
Against ROAS, cost per acquisition and revenue, not impressions or clicks. You'll get transparent weekly and monthly reporting.
Yes. I write and design ad creative and copy, then test variants to find what actually converts.
Most campaigns need two to four weeks of testing to find a winning angle, then continuous optimisation improves ROAS from there.
Ready To Turn Ad Spend Into Revenue?
Tell me about your business and goals, and I'll come back with a clear, measurable plan to grow your paid campaigns profitably.