About Island Legacy
Island Legacy is a travel brand that crafts curated journeys for travellers from Australia and beyond, with a focus on authentic cultural immersion and sustainable tourism across Sri Lanka.
Island Legacy is built on the idea that travel should feel personal and rooted in real culture, not packaged and generic. My job was to translate that ethos into a website and a search presence that feel as considered as the journeys themselves, so travellers researching Sri Lanka from Australia and beyond find the brand and immediately trust it.
Visit The Live SiteThe Work
- Developed the Island Legacy website on WordPress to showcase its curated travel experiences.
- Built a content strategy around blogs about Sri Lanka, based on keyword research targeting the Australia region.
- Improved overall site performance and SEO to lift discoverability for travellers from Australia and beyond.
A Look At The Work
Visual snapshots from the project.
Frequently Asked Questions
I developed their WordPress website, built a blog content strategy about Sri Lanka based on keyword research for the Australian market, and improved site performance and SEO.
Research what travellers actually search for, then publish helpful content that answers it. For Island Legacy, that meant blogs about Sri Lanka aimed at travellers in Australia.
Australia is a key market for Island Legacy's curated Sri Lanka journeys, so the keyword research and content focus on how Australians search when planning a trip.
Travellers research for weeks before they book. Useful destination content brings them to the site early, builds trust and keeps the brand top of mind when they're ready.
Yes. I work with travel brands on websites, SEO and content, including Island Legacy, Uma Collective and Travel Beyond UK.
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