About Layup eLearning
Layup eLearning, a subsidiary of Creative Software, is a leading LMS platform that helps organisations deliver innovative learning and employee training. I progressed from intern to senior executive, owning customer success and marketing for the platform.
Over seven years I grew with the company from an intern into a senior executive, which meant I saw the platform from every angle: sales, onboarding, retention, content and product. That breadth let me connect marketing directly to customer outcomes, so campaigns were built around what actually helped clients succeed. It was a role where marketing, customer success and product all had to work together, and I sat at the centre of that.
Visit The Live SiteThe Work
- Managed 12+ key accounts including HNB, Cinnamon, Fortude, Cargills and Elephant House, strengthening relationships and L&D outcomes.
- Grew TikTok to 60K+ likes in under six months and lifted engagement 20% across platforms.
- Boosted organic traffic 40% through SEO and campaigns, and redesigned the website in HTML and CSS.
- Led competitor analysis that drove a 30% improvement in product features, proposing UX and automation upgrades.
- Built interactive courses and gamified content in Articulate Rise 360, Storyline, HTML and Genially.
- Partnered with Scope Cinemas on AI-driven promotions and helped win the Most Innovative Stall award at the CIPM National HR Conference.
The Impact
A Look At The Work
Visual snapshots from the project.
Frequently Asked Questions
Over seven years I grew from intern to senior executive, owning customer success and marketing for the LMS platform, from key accounts to social media, SEO and content.
By making learning and workplace content entertaining and relevant, posting consistently, and carrying that momentum into a 20% lift in engagement across platforms.
Connect the marketing to customer outcomes. Campaigns built around what helped clients succeed, backed by SEO that grew organic traffic by 40%, made the platform's value concrete.
Interactive courses and gamified content in Articulate Rise 360, Storyline, HTML and Genially.
12+ key accounts including HNB, Cinnamon, Fortude, Cargills and Elephant House, strengthening relationships and their learning and development outcomes.
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