About John Morris Group
John Morris Group is a premier distributor of laboratory and research equipment with a 70-year legacy across the Southwest Pacific, representing global scientific brands such as Gilson, Sigma and Masterflex. My focus is to grow high-intent organic leads and sales across Australia and New Zealand, and to build the brand social presence in Sri Lanka.
As the exclusive distributor for a portfolio of world-class scientific brands, John Morris Group competes in a high-consideration market where buyers research carefully before they purchase. My work is to make the group the obvious search authority for those brands and categories across Australia and New Zealand, while building brand awareness for the Sri Lankan division through social, a mix of deep technical SEO, patient content work and hands-on paid and social execution.
Visit The Live SiteThe Work
- Executed end-to-end SEO across a catalogue of 64,800+ product, category and brand pages, with a full AU and NZ roadmap.
- Ran technical SEO and analytics, resolving speed, crawlability and indexation issues, tracked in GA4, Search Console and Semrush.
- Managed the Sri Lankan social presence across Instagram, TikTok and LinkedIn to grow brand equity.
The Impact
A Look At The Work
Visual snapshots from the project.
Frequently Asked Questions
With a clear roadmap and fixes that scale. I prioritise the categories and brands that drive revenue, resolve technical issues site-wide and roll out on-page improvements in structured batches.
Speed, crawlability and indexation issues, all tracked in GA4, Search Console and Semrush to measure the impact.
Lab buyers research carefully, often by brand and model. The goal is to make the group the clear search authority for the brands it distributes, such as Gilson, Sigma and Masterflex.
Search behaviour, competitors and demand differ between the two markets, so the roadmap covers AU and NZ separately while sharing one strong technical foundation.
Yes. Alongside the SEO work, I managed the group's Sri Lankan presence on Instagram, TikTok and LinkedIn to build brand equity in that market.
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