HomeAbout Insights
Home/Projects/The Smoke Pit

The Smoke Pit

High-converting landing pages for a Texas-style BBQ brand, built around the menu and weekly specials.

Designation:Web DesignProject date:Mar 2026
Overview

About The Smoke Pit

The Smoke Pit is a Texas-style BBQ brand known for smoked meats, bold flavours and an authentic American barbecue experience.

The brief was a set of high-converting landing pages focused on featured menu items, weekly specials and strategic calls-to-action to increase customer engagement.

What I Did

The Work

  • Designed high-converting landing pages centred on featured menu items and weekly specials.
  • Built in strategic calls-to-action to drive customer engagement.
  • Delivered a design focused on converting visitors into customers.
FAQ

Frequently Asked Questions

High-converting landing pages for their Texas-style BBQ brand, centred on featured menu items, weekly specials and strategic calls-to-action.

Specials give regulars a reason to come back and give new customers a timely reason to visit now.

Mouth-watering visuals, the best dishes up front and clear calls-to-action to order, book or visit.

Bold type, rich imagery of smoked meats and copy that reflects an authentic American barbecue experience.

Yes. I've designed for food brands including The Smoke Pit, Crunch Chick and Rogue Rabbit Cafe.

Have A Project Like This?

Tell me about your brand and goals, and I'll come back with a clear, measurable plan.